Marketing Your Culture
Glenn Smith, Presenter

More than ever your company culture should be aligned as a part of your overarching business strategy. Not only is company culture part of your brand, which should be an important part of your products or services, it can either be an advocate of your vision, or your opponent.

Your culture should speak to your core values and your company’s unique “why” customers do business with you. When your employees, culture and customers are aligned, they create a community, or bond, that becomes your greatest asset.

This asset will attract the right customers, influencers, partners, and ultimately the right employees to your organization.

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IT Security in the Workforce
Matt Jones, Presenter

It’s not just about employee and customer information, it’s also the employer data and intellectual property data businesses have everywhere, from documents to email to cloud storage to accounting, attacks could cripple small businesses.

Focus on:

• Multi factor Authentication
• Security Audits and Experts
• Cloud and Premise Security
• Everyone’s Job;
• Email and Browsing

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