Gamification and Open Enrollment | Employee Benefits Firm

Open enrollment season is upon us and many companies are choosing to host “virtual benefits fairs” instead of the traditional “walk and talk” fairs. Open enrollment meetings have turned into live streaming events or recorded webinars. Incentivizing employee participation in these areas can come in a variety of ways but the newest trend is gamification.

Gamification has been defined as “behavior modification using technology.” It involves rewarding employee behaviors that help accomplish a company’s goals and objectives through playing some sort of competitive game. For example, company ABC is having their open enrollment meetings online. They want all employees to watch the overview presentation by the HR department as well as view the enrollment resources. Through gamification, the company creates a series of milestones on a virtual gameboard. Different departments are challenged to work their way through the milestones and the first team successfully completing the game wins. The winning team receives bragging rights and a cash reward. Another option for this same contest is that the individual earns a reward for progressing through the gameboard. This example isn’t tied to a team-driven competition, but instead an incentive for the individual to complete the open enrollment process.

WHY GAMIFICATION WORKS

It’s been reported that 75% of the total global workforce in 2025 will be made up of millennials.  That’s three out of every 4 workers who are very engaged online. Gaming in general has a large appeal to this age group so tying it to workplace objectives results in higher participation on the whole. Additionally, the act of accomplishing a task releases dopamine in the brain. This is the neurotransmitter that causes you to feel excited and your brain likes that! In fact, your brain will begin associating euphoria with completing, what one previously thought was “boring”, work. This is called the “reward cycle” and can be achieved through gamification in the workplace.

HOW TO IMPLEMENT GAMIFICATION

Don’t go into this season with the expectation that gamification will solve all your past issues. It won’t. But what it will do is, perhaps, achieve some pretty big behavior changes like increasing the education level of your employees about what benefits they receive with their plan. What it won’t do is make enrollment delays disappear!  So, how do you get started? There are great online sources that offer packages to fit your objectives and goals for your company. FinancesOnline has compiled a list of the top five most popular gamification software companies. Beyond that, you can simply make a “wish list” of open enrollment tasks you want your employees to complete and set an award for achieving those milestones—it doesn’t have to be big—make it a tshirt or a department happy hour with a shaved ice truck! Don’t forget to  create a simple gameboard either online or in person for everyone to see the challenges and the rewards.

Most Popular Gamification Software

1. Tango Card. An all-in-one gamification platform that helps organizations deliver incentives to customers, employees, suppliers, and partners. Our Tango Card review offers a detailed walkthrough of the product’s capability.
2. Influitive. A customer-centric gamification solution designed to help businesses reward their loyal customers. This Influitive review offers a comprehensive tour of the product features.
3. Badgeville. A reliable gamification software that bundles a customer loyalty program and employee incentive system into a single platform. Our Badgeville review will help you learn all about this powerful solution.
4. Hoopla. A powerful incentive platform that leverages live game mechanics to invigorate burnt-out employees working in fast-paced environments like telemarketing and call centers. This Hoopla review details its full capability.
5. GetBadges. A reliable gamification software designed to help software development teams incentivize teams during product development stages. This GetBadges review will walk you through the product’s features.

This is the perfect time to start something new for your open enrollment period because the landscape of the traditional office is all something new. People are learning to expect the unexpected so jump on board and offer them a new way of being rewarded for completing enrollment tasks. But, remember, if an employee isn’t already motivated to work towards a goal, gamification isn’t going to make them start.  Gamification only amplifies existing motivation.