Marketing Your Culture
More than ever your company culture should be aligned as a part of your overarching business strategy. Not only is company culture part of your brand, which should be an important part of your products or services, it can either be an advocate of your vision, or your opponent.
Your culture should speak to your core values and your company’s unique “why” customers do business with you. When your employees, culture and customers are aligned, they create a community, or bond, that becomes your greatest asset. This asset will attract the right customers, influencers, partners, and ultimately the right employees to your organization.